Because prices move inexorably toward the free, the best move in the network economy is to anticipate this cheapness.

Some of the best businesses give things away for free. And not just freemium services, but truly free services that once cost money.

When done right, this aggregates demand and creates a significant net positive value for consumers – and the business.

When things become too cheap to meter, make them free. What's next for free? Dumb (and free) interchange for one.