Standards are often protocols, and protocols breed platforms. Startups often chase standards setting as a way to achieve platform status.

I came across an interesting article on standards/platforms by Michael Mignano, The Standards Innovation Paradox (and a rebuttal The Standards Innovation Paradox: is it real?). I don't feel as strongly as the authors do about RSS, although I've collected my thoughts on RSS.

Technical standards and protocols are not that generalizable. There's a significant difference between a standard far down the stack (e.g., TCP/IP) and something further up the stack like the Matrix Protocol for decentralized messaging. But a few thoughts.