Google's reputation for discontinuing products is unmatched. There's even a site dedicated to it (KilledByGoogle). We all loved Google Reader, but it shut down almost ten years ago. Experimentation is at the core of Google's DNA, and we should expect experiments to fail, products to evolve, and features to change.

Yet, Google can't shake this meme, and it's starting to do real damage to users and the Google brand. So why can't Google shake this problem?

What should Google do? Launch projects under different brands (Alphabet). Separate enterprise from consumer more clearly (Gsuite/Google Cloud). It would be the wrong idea to stop experimenting completely – that's how companies lose their advantage.

Disclaimer: I used to work at Google but have no insider knowledge of the answer to this question.